Turning purpose into impact.

Freelance copywriter & conceptual creative

Helping values-led brands with campaign ideas, inclusive storytelling and creative copywriting.

Get in touch
Get in touch
View my work
View my work

Creative Ideation

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Campaigns

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Copywriting

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Messaging & Narrative

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Tone of Voice

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Inclusive Storytelling

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Email & CRM

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Social & Digital

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SEO & Web

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Creative Ideation ✳︎ Campaigns ✳︎ Copywriting ✳︎ Messaging & Narrative ✳︎ Tone of Voice ✳︎ Inclusive Storytelling ✳︎ Email & CRM ✳︎ Social & Digital ✳︎ SEO & Web ✳︎

Hey, I’m Hana!

I’m a freelance creative shaping narratives, brands and campaigns.

I’ve spent 6+ years leading creative & communications in the not-for-profit sector — moving audiences to feel, care and take meaningful action.

Based in London, I work with organisations, movements and purpose-led brands who believe that storytelling can change how we see the world – helping us make it a better place.

Outside of this, you'll find me walking my rescue lurcher, cooking vegetarian food and enjoying the UK's best beaches.

Previous clients

Green circular logo with black outline of a human figure and the words "OKAY" and "OXXEAY" in bold uppercase letters.
Logo for Clastonbury Festival of Contemporary Performing Arts with stylized text.
Stylized text displaying 'Red Dead Redemption' with black, red, and white color scheme.
Greenpeace logo in bright green text on a white background

Services

  • Messaging & narrative

    Turning complex issues into clear, compelling stories that connect with diverse audiences

  • Integrated campaign strategy

    Shaping ideas into integrated campaigns designed to drive authentic engagement

  • Ethical & inclusive storytelling

    Telling stories that question who gets heard, challenge harmful narratives and centre anti-racism and justice

  • Creative ideation & concepts

    Coming up with big campaign ideas grounded in insight and built to resonate

Case studies

  • A digital sign displaying the words 'NO MORE' in bright yellow letters.

    Oxfam x Glastonbury

    Integrated Campaign | Lead writer for Radio Silence, Oxfam’s campaign at Glastonbury Festival

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  • Book cover titled "Redline for Gaza: A toolkit for taking action." with a design featuring bold red and black lines across the top and bottom sections.

    Red Line for Gaza

    Advocacy Campaign | Narrative lead for a supporter toolkit as part of the Red Line for Gaza coalition

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  • Red background with gold doodles of peace signs, hearts, pigs, ducks, wheat, stars, and watering cans. Piles of stacked wooden boxes with the Oxfam logo in the center. Text overlay says, 'Let your support stack up' and 'Tap to find out how.'

    Christmas Appeal

    Fundraising Campaign | Narrative, messaging & behaviour-led testing for digital journeys

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  • Green background with the quote 'We are one people, one cause, with one chance to be just.' and the OXFAM logo.

    There is No Them, Just Us

    Hero Brand Campaign | Leading digital journeys for audience engagement

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  • “Hana is a truly thoughtful and knowledgeable creative.”

  • "A born creative leader, she’s driven by a deep commitment to racial justice and collective liberation. Her power is in this truth. "

  • "Every detail was thoughtfully executed. We're thrilled with the outcome."