Turning purpose into impact.
Freelance copywriter & conceptual creative
Helping values-led brands with campaign ideas, inclusive storytelling and creative copywriting.
Creative Ideation
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Campaigns
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Copywriting
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Messaging & Narrative
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Tone of Voice
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Inclusive Storytelling
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Email & CRM
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Social & Digital
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SEO & Web
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Creative Ideation ✳︎ Campaigns ✳︎ Copywriting ✳︎ Messaging & Narrative ✳︎ Tone of Voice ✳︎ Inclusive Storytelling ✳︎ Email & CRM ✳︎ Social & Digital ✳︎ SEO & Web ✳︎
Hey, I’m Hana!
I’m a freelance creative shaping narratives, brands and campaigns.
I’ve spent 6+ years leading creative & communications in the not-for-profit sector — moving audiences to feel, care and take meaningful action.
Based in London, I work with organisations, movements and purpose-led brands who believe that storytelling can change how we see the world – helping us make it a better place.
Outside of this, you'll find me walking my rescue lurcher, cooking vegetarian food and enjoying the UK's best beaches.
Previous clients
Services
Case studies
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Oxfam x Glastonbury
Integrated Campaign | Lead writer for Radio Silence, Oxfam’s campaign at Glastonbury Festival
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Red Line for Gaza
Advocacy Campaign | Narrative lead for a supporter toolkit as part of the Red Line for Gaza coalition
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Christmas Appeal
Fundraising Campaign | Narrative, messaging & behaviour-led testing for digital journeys
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There is No Them, Just Us
Hero Brand Campaign | Leading digital journeys for audience engagement
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“Hana is a truly thoughtful and knowledgeable creative.”
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"A born creative leader, she’s driven by a deep commitment to racial justice and collective liberation. Her power is in this truth. "
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"Every detail was thoughtfully executed. We're thrilled with the outcome."